» » Understanding digital marketing The principles of digital marketing
0

Understanding digital marketing The principles of digital marketing

Author: PUCCA  Views: 90   Date: 21-07-2021, 04:52  

Understanding digital marketing The principles of digital marketing



Understanding digital marketing The principles of digital marketing
pdf, epub, azw3 6.77 MB English Isbn:‎ B098WGKJ7Q Author: Kröger, Gilles Year: 2021


Description:

Would you like a book that teaches you about the principles of digital marketing in a simple and practical way?hen I can highly recommend this book to you. Digital marketing today is much more than Facebook and Instagram marketing. It deals with the principles of online marketing and digital transformation. That's why this book is suitable for the complete newbie as well as the advanced user. The following topics are covered in this book:

- Business Model innovation
- Summary of the social media landscape
- Video marketing
- Cross-media marketing
- Performance marketing
- Banner designs
- Neuromarketing and conversion rate optimization
- Search Enginge Management
- Targeting
- Crawling
- Google Analytics / Digital Analytics
- KPI
- Marketing Law

Another strength of this book is that each theoretical section is followed by a "best practice" section. Here the topic is taken up again on the basis of a fictitious company and it is explained how this can be implemented. The starting point is always the view of a customer service or customer support department. In this way, it can be quickly shown in which direction online marketing and digital transformation are leading.

About the author:  With a "Certificate of advanced studies" as "Digital Marketing Specialist" Gilles Kröger advises as a freelancer, various companies with the challenges of digitalization. Specializing in customer service and customer support, he optimizes processes and identifies opportunities to master the digital transformation.



Dear visitor, you went to the site as unregistered user.
We recommend that you register or enter the site under your name.

Add comments
First Name:*
E-Mail:*
comment:
Bold Italic Underline Strike | Align left Center Align right | Insert smilies Insert link URLInsert protected URL Select color | Add Hidden Text Insert Quote Convert selected text from selection to Cyrillic (Russian) alphabet Insert spoiler
Enter the code: *